Children's Privacy Policy

Effective date: January 1st, 2020

This privacy policy is about how Wizarding World Digital LLC and Wizarding World Digital Limited collects and uses information you give us if you are a child and use our services. The word “services” in this privacy policy means our websites, mobile apps, games and other online products, content and services.

If you need help understanding this document, you should ask your parent or guardian to read it and talk with you about it.

Some of our websites and mobile apps are for adults as well as children. If you are an adult, you should take a look at our general-audience Privacy Policy for more information about how we will collect and use your data, including on our services that link to this policy.


Information about you

For most of our services, you don’t need to give us information like your name or email address to use the service.

For some of our services, we will ask for some more information from you so you can use the service, and to answer any questions you have. We might need to ask permission from your parent or guardian before you can give us this information. This can include things like:

  • your first name
  • your location
  • your email address
  • your user name
  • your telephone number
  • your home address
  • numbers that identify your device
  • a photo or video of you

For some of our services you need to choose a nickname or create an account, for example a Wizarding Passport™. You will need to create a user name, password, choose your Wizarding World characteristics, and fill out other information about yourself.

Your Wizarding Passport can also include information like your Hogwarts House, wand, patronus, and pet. If you use your Wizard Passport on other people's sites or apps, they may receive information from your Wizarding Passport (we will tell you what information will be shared, before you connect), and we may receive information from those other businesses, for example about your achievements in their game.

For some services, we will ask for permission to access your device’s camera. With your (and your parent or guardian’s) permission, you may be able to take pictures or video within the app experience or access certain augmented reality (“AR”) features. Some of these features may rely on camera systems to track movements of your eyes and other features on your face or stuff around you to apply special effects. Information gathered from this type of technology, is only used to make these services and features available to you and only exists on the device during use of the AR features. Facial data is not stored on our systems nor shared with any third party.

If people that you know want to send you things (for example a gift or a recommendation), we will receive some of your information from them, including your contact details and (depending on how they give us your details and want to contact you) other information they have about you.

We provide a personalised and interactive experience, but there are no features where you can chat with other users or otherwise post information about yourself.

Information about your parent or guardian

Sometimes, we need to collect information about your parent or guardian. For example, this can include their email address. We do this so we can:

  • let them know about your interest in our services
  • ask them for permission so you can access parts of our services
  • tell them how to start some of the features for you

We will use their email address to help make sure your account works properly and to help you get a new password in case you forget it.

For some parts of our services, we will need to contact your parent or guardian. This means we will need to get some information from them, including their:

  • full name
  • address
  • email address
  • telephone number

When you buy things

Before buying something, you should always have permission from your parent or guardian. When you buy something in one of our services, they may have to pay for it with real money. Some of our services allow you to buy things inside the service, pay to join our clubs, and use online money from our services. When things are bought, our helpers will need to collect and use delivery and payment details.

Information about your computer, console or smartphone

When you visit or use one of our services, we will get some information about your device and your internet browser (for example, Internet Explorer, Chrome or Firefox). We will also get some information about your IP Address and how you use our services. To learn more, see our section about Cookies.

Alerts and push notifications

Our apps might send you alerts from inside the app on your device, to help you use the app. For some of our apps, you can also choose to receive alerts on your device that we send from outside your device. We may need to ask permission from your parent or guardian to send you this kind of alert from outside your device. You can always turn these alerts off in the settings of your device. This might be difficult, so make sure to ask your parent or guardian to help.

When you contact us

If you contact us by email or using an online form, we will ask you for some information. For example, this will include your name and email address. We will also ask you to tell us why you are contacting us. Once we have helped you, we will delete your information.


We use your information for different reasons.

* Where we enter into a contract with you or your parent or guardian

For us to provide our services in accordance with their terms of use, we need to use some of your information:

  • to let you know if those terms or our policies are changing
  • to give you access to our services, or other things you can receive or connect to through our services
  • to register you for games or competitions and make sure their rules are followed
  • to handle purchases and other things you or your parent or guardian order and any related messages about those

If you don't provide the necessary information, we will not be able to do these things for you.

* Where we have a legitimate interest

When using your information in a way that is in our interest but still fair to you, we have something called a "legitimate interest". When we have a legitimate interest and we use your information, we need to be sure that it is not going to upset you.

We have a legitimate interest when we give you access:

  • to our services
  • to play games

We also have a legitimate interest so we can:

  • learn how we can make our services better
  • make sure your experience can be special and personalized for you
  • keep you safe
  • answer your questions and comments when you contact us

* If you and/or your parent or guardian gives us permission (consent)

If you are old enough, you can give us permission to use your information. How old you need to be to give us permission yourself depends on where you live. For example, in the UK, you need to be 13 or older and in Ireland you need to be 16 or older.

If you are not old enough, you will sometimes need to ask your parent or guardian for permission. For example, you’ll need to do this if you want to join:

  • our newsletter
  • one of our competitions

* If the law says we must use your information

If the law says we must use your information, then we will do so. For example:

  • if the government or the police need to investigate something
  • if some other legal rule says we need to use your information


Our helpers (service providers)

Sometimes we have helpers who make sure our services are great. They will help with buying things on our services, like points. They will also help with sending prizes to competition winners. We make sure that our helpers keep your information safe.

Our family (affiliates)

Sometimes we share your information with our family of companies to help us with our services. Our family members include Pottermore Limited, Pottermore Inc., Warner Bros. Entertainment Inc. and companies listed here. We may update this list sometimes.

Our friends (for example, co-sponsors)

Sometimes we ask our friends to help us with our services. If we do, they will have access to your information. We will let you know when we ask our friends to help us. If you use your Wizarding Passport to connect your Wizarding World account with another account you have with one of our friends, we may share some of your information with them.

Links to other people's websites (external links)

Our services will sometimes have links to other people's websites. Those people can treat your information differently from us. You should make sure you understand how they will use your information by looking at their privacy policies.

If the law says we must share your information

We, our friends and our helpers will sometimes need to share your information with other people when the law says so, even if this is the law of another country where you do not live. For example, this can happen if the police, a judge or the government asks us to do so. We need to share your information if it will help us stop people from doing bad things or committing crimes. We also need to share your information if it will help us protect you or other people.

If we sell our business

If we sell our business, we will share your information with the buyer.

If you or your parent or guardian gives us permission

If you or your parent or guardian gives us permission to share your information for something, then we will share your information in the way we describe at the time.


What are cookies?

Cookies are tiny files that have information (data) in them. When you visit our services, a cookie is placed on your device (like your computer, console or smartphone). Some games for your console will have files that work like cookies. Cookies do not hurt your device.

What do cookies do?

Cookies help us to make your experience better. They can remember what you do on the service (like what you’ve already seen or read) and help us understand what you like doing. The cookies will also help us know which parts of the services are popular and which ones we need to make better.

Some of our helpers and friends use their own cookies or other files (known as web beacons) to help us or for their own activities. For example, these can help us understand how many people visited a service.

Turning cookies off

If you are accessing the service online from Europe, you can choose to turn most cookies off or make other choices about cookies by clicking on the “Privacy Settings” button on our site and setting your cookie preferences. In other locations, you should check your website and device settings. This might be difficult so make sure to ask your parent or guardian to help you.

If you do choose to turn cookies off, some things on the website might not work properly or your experience might not be as good.

One of our helpers is called Adobe Flash player. Their cookies are turned off differently. To learn how to turn off their cookies click here.

Another one of our helpers is called Google Analytics. You have to turn off their cookies in a different way too. To learn how to turn off their cookies, click here. You can also get your parent or guardian to install a plug-in so they can take control of Google Analytics cookies. They can do this by clicking here.


We have offices in different places around the world. Sometimes, we will need to send your information to a different country. Usually, this is to the United States, where we and our helpers will use your information in the way we have already described in this privacy policy. It is important to remember that some countries do not have laws that protect your information in the same way, but we use certain methods that are approved by European authorities to ensure the safety of your data. Some of the methods we use are known as the Standard Contractual Clauses, but we can also use other approved protection measures when we need to do so. If you or your parent or guardian want more information about how we send your information around the world, you can contact us by using the information at the end of this privacy policy.


We protect your information to stop other people getting to it. We also make sure not to keep your information for too long. We keep your information for 18 months after you stop being subscribed or registered with us. If we need your information for our own purposes, we will also keep your information for three years after you last contact our customer support team or interact with our websites and apps. Sometimes the law says we have to keep your information for longer than this. We may have to keep your information for longer to protect you and us. When it’s time for us to stop keeping your information, we will burn or shred hard copies (like print-outs) and delete electronic copies in a way that means no one can read that information.

We may need to send you a message if someone gets to your information without our permission. We will usually send this message by email to you or your parent or guardian. Our message will explain what happened, why this matters to you, and what we are doing to fix it. If we cannot send you this message directly, we may make a public post about it.


Some of our services have more than one person who is responsible for your information. For example, both Wizarding World Digital LLC and Wizarding World Digital Limited jointly control how your information is used. The Contact Us section below tells you how to reach us.


You or your parent or guardian can ask to access your information, ask us to delete it, or stop us from using it sometimes. Sometimes you or they can ask us to fix any mistakes or send it to someone else. Where we have asked your parent or guardian to agree to let us use your information, they can stop us from using it. You or your adult can make these requests by sending an email to [email protected].

If you think that we have done something wrong and did not correct our mistake after you asked us, then you or your parent or guardian can contact the data protection authority where you live or in the country where you think we made the mistake.


If you live in California, you may have other rights for your personal information. Your parent or guardian can still ask to access or information or delete it. For more information about the rights granted to California residents and ways to exercise those rights is available in the “California and CCPA Privacy Rights and Disclosures” section of the adult policy here.


If you or your parent or guardian have any questions about this privacy policy, you can contact us by sending an email to [email protected], or writing to us at one of the following addresses:

By post to us in the USA:

Warner Bros. Entertainment Inc. Attention: Wizarding World Digital Data Privacy Team 4000 Warner Blvd., Bldg. 160 Burbank, CA 91522 United States

By post to us in the UK:

Warner House Attention: Wizarding World Digital Data Privacy Team 98 Theobalds Road London WC1X 8WB United Kingdom


From time to time, we may update this privacy policy. We will let you know about any big changes to how we use your information by putting a sign on our website or by sending your parent or guardian an email. We think it is a good idea for you to come back to this page once in a while to learn about how we protect your information.