The Prophet is not an entirely unbiased source of news, and sometimes displays an unfortunately sensationalist tendency best epitomised by star reporter Rita Skeeter. Ostensibly an independent news source, it has more than once been influenced by the Ministry (or ruling power) of the day to hush up certain stories. A clue to its overriding motivation may be found in its name, ‘prophet’ being a homonym of ‘profit’ meaning for financial gain (although I was also taken with the idea of a wizarding newspaper claiming foreknowledge of news to come).
Wizardkind tends not to require alternative political flavours in its news coverage (which is not to say, however, that the Prophet does not have a political agenda). As a small, outsider and occasionally beleaguered community, wizards are, by and large, interested in the same kinds of stories: the Quidditch League results, whether anyone is in trouble for infractions of the International Statute of Secrecy, what irritating legislation the Misuse of Muggle Artefacts Office has come up with now, and when the next Celestina Warbeck or Weird Sisters concert will take place.
It seems likely that wizards will continue to favour old-fashioned newsprint, even while the Muggle world resorts increasingly to the internet. If Muggle newspapers had moving photographs, their circulation might be similarly buoyant.