In the Harry Potter stories, Butterbeer is the comforting wizarding world beverage beloved by Hogwarts students. But brilliantly, the drink was brought to real life for fans to enjoy all across the world too! This spring, learn about Butterbeer Season: a new celebration of this frothy favourite. Learn about limited-edition products, events, and activations.

In the Harry Potter books, Harry's first experience of Butterbeer is famously exquisite.

Harry drank deeply. It was the most delicious thing he’d ever tasted and seemed to heat every bit of him from the inside.
Harry Potter and the Prisoner of Azkaban

And from the moment we read about it in the books, fans around the world were left curious about this comforting concoction.

The iconic drink, reminiscent of butterscotch with hints of shortbread, was brought to life in 2010 when The Wizarding World of Harry Potter opened at Universal Orlando Resort, quickly followed by the Warner Bros. Studio Tour London, introducing fans to that unique, comforting flavour now available to be tasted at official experience locations around the world. In fact, Butterbeer has become so beloved, fans can enjoy a whole season of it, starting now, through to the end of April.

Here's a little taster of what to expect.

Pick up our new Butterbeer pin at the Harry Potter shop

To celebrate the season, a little tankard of Butterbeer is soon to be available as an adorable pin - you can even get it in a bundle with other goodies. Coming 15th March for UK visitors, keep an eye on the Harry Potter shop to find it. US visitors, stay tuned to learn when this will be available to you.


Universal Orlando Resort and Universal Studios Hollywood to introduce limited-edition treats

Universal Studios theme parks (in Hollywood and in Orlando) have created an array of Butterbeer-themed treats to properly commemorate the season. Look out for a Butterbeer ice lolly coming soon - and at Universal Orlando Resort only - Butterbeer caramels will also be available for peckish visitors.

New ice cream counter coming to Universal Studios Hollywood’s The Wizarding World of Harry Potter

We know Florean Fortescue’s Ice-Cream Parlour all too well from the Harry Potter books, and now, fans in Los Angeles can get a taste! Universal Studios Hollywood announced a Florean Fortescue’s Ice-Cream counter is coming to Honeydukes - and Butterbeer ice cream will be on the menu! Opening on Friday, 29th March, the all-new venue will feature 10 decadent and savoury soft-serve ice cream flavours, including Butterbeer, Banana, Chocolate, Mint, Orange, Vanilla, Toffee Nut, Granny Smith Apple, Pistachio and Toffee Apple.

Warner Bros. Studio Tour London to serve new Butterbeer desserts

From Butterbeer lattes to Butterbeer pancakes, the Studio Tour in London is going Butterbeer-bananas! Alongside the Backlot café's traditional souvenir tankard, guests will be able to get this served with Butterbeer ice cream (in a souvenir dish) and even a Butterbeer cupcake alongside, all on a bespoke tray.

Also watch out for Butterbeer pancakes, Butterbeer Blondies and even a Butterbeer latte in the Frog Café.

Butterbeer Muffins introduced at Harry Potter New York

Visitors of Harry Potter New York will get a unique opportunity at the Butterbeer Bar to be one of the first to taste the brand new Butterbeer Muffin. This delicious new baked good joins the ranks of Harry Potter New York’s iconic Butterbeer offering, which includes the classic drink in both Draft and Bottled versions (with the latter available in MinaLima’s original style, alongside an exclusive MACUSA version), together with tempting ice-cream.

A friendly Butterbeer truck will be driving around the states

An exciting Butterbeer truck will be roaming around a few US states bringing delicious joy to those lucky ones who discover it.

Get ready to learn more about the Butterbeer truck soon, which will have special giveaways, including Butterbeer-branded totes and other treats.


If you're old enough, visit the Wizarding World social channels or sign up to our newsletter to learn more Butterbeer news, fresh out of the keg.